Marketing That Worked: Holiday Promotions & Campaigns
Thursday, October 8, 2026 | 2:00 PM ET | Virtual via Zoom
FREE for store members! You must be logged in to register.
The holiday season brings opportunities to reach students, families, alumni, and other gift shoppers through creative promotions, campaigns, events, and in-store experiences. Before this year’s holiday season gets underway, let’s look back at ideas that have already proven successful!
Join fellow NCSA members for a Show & Share featuring successful holiday marketing, promotions, sales, events, and campaigns from previous holiday seasons. This session is focused on ideas that have already been put into practice and delivered positive results — giving other stores time to learn from those successes and potentially adapt them for their own holiday plans this year.
Participants are encouraged to bring real examples from past holiday seasons, including promotions and sales, gift guides, email and social campaigns, signage and displays, events, giveaways, contests, or other creative marketing efforts. Share what you did, how customers responded, what made it successful, and whether you plan to repeat, expand, or update the idea this year.
The goal is to leave with proven, practical ideas that stores can still put to use this holiday season, while learning how fellow members are building on strategies that have worked for them in the past.
Format: Member-led show-and-share session featuring real examples, discussion, and idea exchange. Participation is encouraged but not required.
