webinar

Unlocking Psychological Messaging and Pricing

Tuesday, April 28, 2026 | 10:00 AM EST | Virtual via Zoom

Presented By: Paul Erickson, Director of Mentorship, Management One

FREE for all members! You must be logged in to register.

An inquiry into how to influence our customers buying habits

Campus stores can’t always win on price—but you can win on psychology! In this session, Paul Erickson will show you how to:

Format: Educational webinar featuring a presenter-led session on psychological pricing and persuasive messaging strategies, followed by time for questions.

Who Should Attend: Campus store directors, buyers, marketing and creative teams, e-commerce managers, and front-line leaders interested in increasing conversion, improving promotional effectiveness, and influencing customer buying behavior both in-store and online.