GM Assortment Planning: Strategies & Tactics
Tuesday, April 7, 2026 | 10:00 AM EST | Virtual via Zoom
Presented By: Denise Walsh, Vice President of Programs & Services, ICBA
FREE for all members! You must be logged in to register.
Do you know what your customers want? Are you building assortments that ensure you will satisfy your customers’ wants and achieve your sales targets? We will discuss effective assortment planning activities, how to organize your products, and develop a calendar to keep you on track. Topics that will be addressed include:
- How to establish fundamental assortment principles from the ground up
- How to manage your assortments for maximum sales and efficiency
- How to innovate and try new products/categories without overbuying
Format: Educational webinar featuring a presenter-led session with insights, practical assortment frameworks, real-world examples, and actionable planning tools, followed by time for questions.
Who Should Attend: Campus store directors, buyers, merchandise planners, inventory managers, and merchandising teams responsible for product assortment, sales performance, open-to-buy management, and category growth.
About the Presenter:
With over 30 years of experience in specialty retail and the collegiate market, Denise R. Walsh serves as Vice President of Programs & Services at ICBA. Since 2014, she has partnered with independent retailers and college stores to strengthen their business strategies, improve profitability, and enhance operational efficiency. In 2021, she joined ICBA, where she continues to champion the success of independent college stores through innovative programs, education, and data-driven insights.
Recognized for her analytical expertise and engaging leadership, Denise is a frequent industry speaker and remains deeply committed to supporting the long-term growth and competitiveness of independent college retailers.
